beach life, Neighborhoods

Ipanema – where the fun never ends

Ipanema neighborhood, one of the wealthiest and most expensive in Rio de Janeiro, has become famous when two of its residents, Antonio Carlos Jobim and Vinicius de Moraes created the bossa nova ode to their bairro and to a local beauty, The Girl of Ipanema.

Situated between the more busy Copacabana and the quiet residential Leblon, Ipanema is the home of world class restaurants, shops and cafés, due to numerous private investments. It is easy to navigate, because its streets are aligned in a grid and it has an amazing beach culture. You will see the most beautiful people on the front beach of Ipanema which go daily to socialize, play sports or just enjoy the sun. It was, after all, declared the sexiest beach in the world.

Every Sunday, the roadway closest and parallel with the beach is closed for vehicles and it becomes an open road for locals and tourists to ride their bikes, roller skates, skateboards or just for jogging.

Ipanema Beach

If you want to see the most beautiful people, you are in the right place. Divided by the lifeguards posts (Postos), the Ipanema beach is more relaxed than Copacabana, with less hassle from the sucos and empanadas vendors. Besides the sun bathing and socializing, the Ipanema beach is also the place where you will see many groups of people playing football, volleyball or footvolley, a sport invented locally as a combination of the first two.


At Posto 9 gather the young and beautiful; at posto 8 in front of Farme de Amoedo street and signaled by its rainbow flag, is the gay beach. At Posto 10, towards Leblon, is the less crowded and more quiet part of the beach.

The beach sidewalk is a beautiful Portuguese pattern pavment in black and white, which became the symbol of Ipanema.

Eat in Ipanema

The selection of restaurants, kilo places, fast food or snack bars is amazing and to fit every budget.

If you want to enjoy a quick fresh fruit/ vegetables juice and a chicken or cheese filled pastry, it cannot be easier! Almost at every corner you will find the so called Sucos bars with a large selection of juices, fruit plates, or local pastry and empanadas, delicious and easy on the budget. And they serve the amazing açai, that everyone is crazy about!

Delicious burgers and salads at Via Sete on Rua Garcia D’Avila 125 will make you come back for more.

At Manoel e Joaquim Bar e Botequim on Rua Barão da Torre, 162 you will taste the best picanha in the city! Just make sure you are really hungry when you get there, as the portion sizes are very generous.

Check out La Carioca Cevicheria on Rua Garcia D’Avila 173 for amazing ceviche and sea food.

Bazzar restaurant on Rua Barao da Torre 538 is a great place, if you are not on a budget. With contemporary, French cousine inspired and great cocktails, it is a classy place with very good service.

In the mood for a healthy lunch after the beach, but in a cool place? Try Balada Mix on Rua Farme de Amoedo or on Rua Vinicius de Moraes.

Want to try a buffet style place? Check out Frontera on Rua Visconde de Piraja 128. It is a kilo buffet with a large variety of salads, meats, and even sushi.

Drinks and Party

  • Belmonte (bar)
  • Devassa (bar)
  • Blue Agave (bar)
  • Barzin (bar/club)
  • Emporio (bar/rock music)
  • Astor (bar)
  • Barreto-Lontra (bar/club)
  • Delirium Café (bar)


Ipanema is a shopper’s paradise! With an abundance of shops and boutiques along the Rua Visconde de Piraja and the side streets, Ipanema is the place to find that perfect bikini or beachwear. Or to embrace Brazilian fashion.


Check out the end of the week the hippie market in General Osorio square, for some original art, handmade clothes and accessories, decorations or jewelry, or for some local food and sweets. Held on every Sunday since 1960’s has evolved into a major arts and crafts event, showing off the work of amazing Rio artists. Rain or shine, every Sunday from 9 AM to 5 PM. Bring cash with you, as it is the main means of payment.


  • Enjoy every Sunday the car free road alongside the beach. Go jogging, ride your bike or just have a relaxing walk while enjoying the scenery. The Dois Irmaos Mountains that flank the Ipanema beach offer one of the best views of Rio de Janeiro.
  • Visit the farmer’s markets on Rua Henrique Dumont on Mondays and on General Osorio square on Tuesdays for fresh fruits and vegetables, and special herbs for very low prices.
  • Ipanema has a great connection with the city center via the metro/ tube station at General Osorio square. For only 3,80 Reals a trip travel in cozy, cool and clean trains.